Do You Know Your Mission?
There are so many things I wish I had done differently when starting a creator business.
I have no doubt in my mind that this podcast would be far more successful if I knew then what I know now.
But I’m not mad about it. That’s just life.
And my whole mission is to learn these things so I can pass ’em on to future clients, or my own kids to give them a head start.
In that regard, I am well on my way
The Most Common Mistake
There are so many things I would do differently. But many of them don’t matter all that much.
But there is one specific thing that does make a big difference.
It’s one of those things that has an outsized exponential impact for the amount of time it takes.
It is an absolute game changer, yet it can be summarized really quickly.
I was reminded of it while listening back to the latest JKL Interview.
(Which you can hear here: JKL Int 57 Joe Casabona)
It’s a great episode, especially if podcasting or the business of being a creator is of interest to you.
I asked Joe the number one mistake he sees creators make and he said hands down, it’s definitely not knowing your “mission.”
Understanding your mission is one of those things that has huge returns. No matter what you want to build.
Focusing On The “Wrong” Things
We almost always get hung up on tools instead of what truly matters.
I see this all the time with current clients. Spending so much energy on questions like:
What social media platform should I use? What kind of product, or service should I sell? What should the name, logo, or colors of my brand be? What are the best marketing channels? How long should my content be, when, or where should I post it, and what hashtag, or comment strategy should I use? Or how should I edit my content? What email software, or landing page builder is best?
All of these things are tool based questions.
But the most important question to start with is what is your mission?
Who do you help and how?
I’ll share a couple fill in the blank ways that you can define this, whether you are a podcaster writer, filmmaker or visual artist.
I actually put this information in more detail into a sixty page slideshow that could help you out, maybe I’ll share that soon and go in more detail, but the basics are plenty for now.
Simple Template:
“I _______ (Value) _______ For ______(Audience)______, So They Can _______.”
Examples:
I Create Nutritional E-Cookbooks For Busy, Professional Parents, So They Can Achieve Optimal Health For Their Family Without Sacrificing Their Careers.
I Host A Solo, Short And Sweet Educational Podcast For New Dad’s So They Can Learn Some Tricks And Avoid Some Mistakes I Made The First Time Around.
Multi Passionate Template:
“_________, _________, And ________ Tips To ______(Benefit)______.”
Examples:
Sleep, Nutrition And Meditation Tips To Help You Live The Goodlife.
Writing, Podcasting, And Mindset Tips To Help You Be The Best Content Creator.
What Is Your Mission?
Once you understand this, it gets really exciting. Because you will start to create content so much quicker.
The clarity will allow you to feel excited and comfortable about creating as much as you can.
Without feeling like you’re wasting time.
It’s OK that the specific details of your mission statement will evolve over time.
In fact that’s a good thing as you get clearer and clearer on who you serve and how you serve them.
But you can’t go to plan B unless you have plan A.
So what is your mission statement?
I would love to actually hear it.
Or if you’re stuck, feel free to ask a question and we’ll get that cleared up.
So reach out at Just Keep Learning and let me know.
